We solve complex design challenges with data‑driven tools that support understanding, discovering, experimenting, and high-level decision making.
We specialise in information‑dense interfaces shaping lasting products, services, and experiences across different industries and platforms.
flow/control practice is built on a premise that the new dynamic medium1 we work with should become a tool for thinking2, augmenting what we, as humans, do best instead of replacing us. For this reason, our approach often taps into future‑of‑computing research3, letting us explore new ways of design and computation.
Our approach is rooted in user-centered4 and prototype‑driven design. We adapt to the given problem space through lean collaboration with our clients. Our process is established on rapid, collaborative experiments5 with iteratively generated tools.
We always aim to generate breakthroughs, challenging boundaries between user experience and technological paradigms, fostering innovation, creativity, and productivity.
Our work starts by researching domain-specific knowledge and exploring the legacy environment, creating a shared understanding among all collaborators.
We validate every stage of design through the end-user perspective. Our practice is based on cognitive laws and user research methodologies. We investigate contexts, behaviours, decisions, and perceptions, intending to create lasting products with positive impact.
flow/control worked with cutting-edge startups and global businesses, collaborated with multiple studios and agencies, from initial concepts to final execution.
Created tooling for Humanitarian OpenStreetMaps to help visualize, understand, and share their progress with stakeholders.
Worked out new scientific interfaces for chemical startup Molecule.one, enabling shorter drug development time in large pharmaceutical corporations.
Developed visual and textual domain-specific language for programming smart homes, which allowed end-users to manage the broad ecosystem of IoT devices in house environment.
Designed and implemented information-dense dashboards for European Space Agency to support monitoring and ground control systems.
Designed and implemented bespoke data visualization for Google I/O conference, to share knowledge about the global presence of Android devices.
Built comprehensive interface for the Mayor of London, showing the next 50 years of London development, to aid high-level decision making in the city.
We work remotely with clients all over the world, either as in-house team extension or an independent department. We support dedicated sprints, take command over remote teams or lead the project from start to end.
Our studio was founded in 2015 in Poznań, Poland, by a group of enthusiasts of data-driven design and creative uses of technology. We are a boutique studio, focused on solving problems, instead of artificial growth.